Porsche AG is a German automobile manufacturer that specializes in high-performance sports cars, sedans, and SUVs. The company was founded by Ferdinand Porsche in 1931. At its beginnings, the company offered services in vehicle development work and consulting, but did not make cars of their own. A significant project assigned to Porsche AG was to develop the people’s car, or a “Volkswagen.” The Volkswagen Beetle, developed by Porsche AG, became one of the most successful car designs of all time. In 1939, the Porsche 64 was developed using many of the same features as the Beetle.
Porsche’s logo stems from the coat of arms of the Free People’s State of Württemberg of Weimar Germany of 1918-1933, which had Stuttgart as its capital. The arms of Stuttgart appear in the center of the Porsche logo, because the company had its headquarters in Stuttgart. After World War II, Porsche released the Porsche 356 and used parts from the Volkswagen Beetle to produce it, including its case of its internal combustion engine, transmission, and several parts of the suspension system. While in production over the years, the Porsche 356 developed its own parts, including a new case for its engine (designed by Erwin Komenda, who also designed the body of the Volkswagen Beetle) and air-cooled rear-engine configurations, making the vehicle very well-balanced. The Porsche 356 was also successful in motor racing.
In 1964, the company released the Porsche 911, another air-cooled, rear-engined sports car, this time with a six-cylinder “boxer” engine. The 911 became Porsche’s most successful vehicle, find success in motor races, in rallies, and at several road shows. The 911 is still on the market today. In 1972, an Executive Board was formed at Porsche AG, with members outside of the Porsche family (up till now, the company had been run by the son and grandson of Ferdinand Porsche), and a Supervisory Board with family members. Because of this change, many Porsche family members left the company.
The first Chief Executive Officer (CEO) of Porsche AG was Dr. Ernst Fuhrmann, who had been working in the company’s engine development division. Fuhrmann was replaced in the early 1980s by American manager Peter W. Schultz, who was then replaced by Arno Bohn, who was shortly dismissed and replaced with Wendelin Wiedeking, who transformed into a very profitable and efficient company. Ferdinand Porsche’s nephew, Ferdinand Piech, holds 12.8% of shares of Porsche AG, the second most after his cousin F.A. Porsche, who owned 13.6 percent. In 2004, it was reported that Porsche was working with Toyota on hybrid technologies.
Some of Porsche’s popular models today include:
- Porsche Boxter: Porsche’s mid-engined two-seater roadster. It was Porsche’s first road vehicle that was designed as a roadster since the Porsche 914. The second generation of the Boxter debuted at the 2004 Paris Motor Show and became available in 2005.
- Porsche 911: A two-door, high performance rear-engined sports car. The 911 came fifth for International Car of the Century in 1999.
- Porsche Cayenne: A mid-size crossover sport utility vehicle that was released in 2002. The third generation of the Porsche Cayenne was debuted on August 29, 2017.
Your Trusted Shop for Porsche Repair
When your Porsche needs repairs, you can bring your car to Auburn Euro Motors in Auburn. Our highly trained mechanics receive ongoing training in automotive technology and auto repair services, and will offer you dealer quality knowledge and experience without dealership pricing. Your car will go through an inspection and safety check, and all needed repairs will be thoroughly explained for your approval. We will never recommend repairs that aren’t absolutely necessary. So why not give us a try? If you are in Auburn or surrounding areas, schedule an appointment at Auburn Euro Motors today! You can schedule an appointment with us online or give us a call at 530-268-1870.
For honest and efficient auto repair in Auburn, CA, turn to the capable team at Auburn Euro Motors. “Life’s too short to drive boring cars.”